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WCRS scoops £15m European Betfair ad account

17 May 2013 | by Louise Ridley

WCRS, Bartle Bogle Hegarty and M&C Saatchi....for the business. Betfair s brand director Mark Ody confirmed plans to spend 15m on media across Europe in the next year when appointing media agency Arena, after spending 3m on adver tising in the UK last year ...

Lord Chadlington: trading still tough in UK and Europe

17 May 2013 | by Alec Mattinson

and revenue growth investment plan and has extend the scope of work for some key clients, such as M ...

Camelot hires Telefónica's Glenn Manoff to lead global corporate affairs

16 May 2013 | by Daniel Farey-Jones

and sustainability for Europe until the end of July. He founded Telef nica s 150m CSR programme, Think Big, which ...

Pitch update

16 May 2013

Morrisons has whittled down those agencies that it wants to proceed in its 73 million advertising pitch. Ogilvy Mather, WCRS, Lambie-Nairn, M C Saatchi and the incumbent, DLKW Lowe, have all made the cut from an estimated 16 that originally answered the RFI. Chemistry meetings for the Tata ...

LG moves majority of global media into Arena Media

15 May 2013 | by Louise Ridley

LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media.... The account was reported to be valued at $400m when it was awarded to Mindshare in 2007. Sources suggest that value may have increased to around $600m ( 395m), fuelled by LG s aggressive expansion plans ... the USA and Canada and could be worth around $100m ( 66m). A spokesman at Mindshare declined to comment ...

Westminster Advisers shakes up staff line-up following review

15 May 2013 | by Daniel Farey-Jones

in turnover from 2009, when MD Dominic Church led a management buyout from founder Doug Smith, to 1.4m last ...

Tucker Bounds to take on wider public policy role at Facebook

14 May 2013 | by Sarah Shearman, PRWeek US

upon the company's story. That journey was, in a word, crazy. And fun. Terrifying. And gratifying. So I'm ...

How should marketers approach Silicon Roundabout?

13 May 2013 | by Dylan Williams

.33 38 I'm not interested enough to form an opinion 7.89% 9 Total 114 ...

DLKW Lowe hires Yossi Goldsmith to lead marketing

10 May 2013 | by Jeremy Lee

% committed to capitalizing on it, I'm looking forward to bringing the focus and being the flag bearer to make ...

Barnes & Noble's shares jump after Microsoft plans to buy Nook

10 May 2013 | by Chloe Smith

Microsoft is reported to have made a $1bn (£65m) to take control of the digital assets for Barnes...$900m ( 583m) in sales last year from just under $700m ( 454m) the year before. Instead, the company ...

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