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Think BR: How mobile CRM connects brands with the always on consumer

12 Dec 2012 | by Gavin Wheeler

% of the population uses a text based phone service called m-Pesa which enables them to have payments made direct ...

Sainsbury's 'not afraid' to use data in marketing

22 Nov 2012 | by Matthew Chapman

information and offers that appeal to me then, I'm okay with that', and that's what we do." Follow ...

Man City launches kids' website City Kicks with John Brown

29 Aug 2012 | by Daniel Farey-Jones

on at the Etihad Stadium. He said, "I m thrilled to be involved in this new City Kicks junior membership. I know ...

Barclays press ads apologise for Libor scandal

16 Jul 2012 | by Alex Brownsell

The bank, which was fined 290m for trying to fix inter-bank lending rate Libor, last week pulled all ads amid a review of its marketing strategy in the wake of the crisis . This weekend it rolled ... revealed a 120m, three-season deal to extend its sponsorship of the Premier League . Follow @alex_brownsell ...

Make or break time for the market research industry

15 Jun 2012 | by Alan Mitchell

to answer the question "should I invest 10m in that customer service initiative or not?"' Frost agrees ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

19 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push....Ryanair claims that the site guarantees passengers the lowest prices on more than 300,000 hotels across Europe. The site compares hotels ranging form small independents to luxury five-star accommodation. O'Leary told Marketing that the brand will be spending 1m on email marketing for the hotels ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

17 Apr 2012 | by Rachel Barnes

the spokeswoman. Separately, Tesco has kicked off a review of its 110m ads account, coinciding ...

Taming the data deluge

05 Apr 2012 | by David Benady

up at Asda. This gives M S leeway to bolster its communications, giving customers big, meaty chunks ...

Confused.com extends Nectar partnership

29 Mar 2012 | by Alex Brownsell

's choice for comparison sites." In January, Confused.com handed its 50m ad account to Publicis after ...

Royal British Legion to revamp communications programme

02 Mar 2012 | by Matthew Chapman

The charity, which provides financial and social support to members of the armed forces, has appointed customer publishing agency John Brown to handle the task. It wants to showcase its lesser-known work and raise awareness that it spends over 50m a year on a whole range of services and investments ...

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