02 Nov 2011
| by Richard Alford, Managing director, M&C Saatchi
, but is actually just stupid.
More importantly, I'm left with massive, unanswered questions: what do I do next ...
/PC World
M C Saatchi/Walker Media
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12=
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Birds Eye
Abbott Mead Vickers ...
Paddy Power, the bookmaker, has consolidated its media planning and buying into the Omnicom-owned M...M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith ...
agencies across international markets as it looks to expand into Europe and beyond.
M2M will continue ...
M2M's Mark Hanlon has been promoted from account director to head of TV, allowing deputy managing...duties to Hanlon, who has worked at M2M for more than five years.
Previously, Hanlon worked for CDP for three years as a TV manager, alongside M2M s managing director Alistair McCallum. Prior to that, Hanlon ...
responsibility across clients such as the Est e Lauder group and Uniqlo.
M2M has also recruited Simon Carr ...
Freeview has unveiled a £18m ad campaign that informs viewers about the channels and programmes...The ad, which is the first to be created by Leo Burnett since winning the account in July, will launch today during 'I m a Celebrity Get me out of Here!' on ITV and 'Come Dine with Me' on Channel 4. It will also air during tomorrow night's 'X Factor' on ITV.
MEC handled the media planning and buying ...
31 Mar 2011
| by Campaign Staff
Waitrose's £25 million advertising account is poised to move into new agency Now, unveiled last week by founders John Townshend, Mark Lund and Kate Waters.
20 Jun 2012
| by Maisie McCabe
including Nike, Google and Unilever, for a sum understood to be worth $540m (£348m)....talks with Japanese network Dentsu about a $600m bid, but Dentsu walked away.
AKQA's client list also ...
03 Jun 2010
| by Ben Bold
there will be no redundancies among his 125 staff after US media giant Hearst agreed to pay a reported $325m (£221.4m...courting iCrossing. The media group originally approached iCrossing with an unsolicited bid of $250m, which ...
three years after iCrossing entered the UK by buying Brighton-based Spannerworks for 10m, later changing its name to iCrossing . Last month, Visit Wales appointed iCrossing UK to handle its 1.2m ...
18 Jun 2010
| by Mark Banham
Brooklyn Brothers and Ominicom Group's M2M have partnered with local Icelandic agency Islenska...be seeded on YouTube and Vimeo. In its first three weeks, the campaign has generated over 2.2m stories ...
in the campaign. Brooklyn Brothers and Islenska handled the creative for the campaign, while M2M covered media ...
Dentsu USA has ditched its audacious $600m (£383m) bid for digital specialist AKQA, sources...Atlantic, which took a key shareholding in the agency in 2007 for an estimated $250m ( 160m). ...