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Adwatch (Nov 2) - Top 20 recall: The Health Watch

, but is actually just stupid. More importantly, I'm left with massive, unanswered questions: what do I do next ... /PC World M C Saatchi/Walker Media 29 12= ( ) Birds Eye Abbott Mead Vickers ...

M2M lands Paddy Power media task

Paddy Power, the bookmaker, has consolidated its media planning and buying into the Omnicom-owned M...M2M was the incumbent on offline media planning and buying. It was awarded the consolidated business, estimated to be worth 8 million, after a closed pitch with the digital incumbent, Zenith ... agencies across international markets as it looks to expand into Europe and beyond. M2M will continue ...

M2M promotes Hanlon as Morton takes wider role

M2M's Mark Hanlon has been promoted from account director to head of TV, allowing deputy managing...duties to Hanlon, who has worked at M2M for more than five years. Previously, Hanlon worked for CDP for three years as a TV manager, alongside M2M s managing director Alistair McCallum. Prior to that, Hanlon ... responsibility across clients such as the Est e Lauder group and Uniqlo. M2M has also recruited Simon Carr ...

Freeview unveils £18m campaign

Freeview has unveiled a £18m ad campaign that informs viewers about the channels and programmes...The ad, which is the first to be created by Leo Burnett since winning the account in July, will launch today during 'I m a Celebrity Get me out of Here!' on ITV and 'Come Dine with Me' on Channel 4. It will also air during tomorrow night's 'X Factor' on ITV. MEC handled the media planning and buying ...

Now lands £25m Waitrose

Waitrose's £25 million advertising account is poised to move into new agency Now, unveiled last week by founders John Townshend, Mark Lund and Kate Waters.

Google to acquire Admeld for $400m

reported $400m (£244m).

WPP to acquire AKQA for $540m

including Nike, Google and Unilever, for a sum understood to be worth $540m (£348m)....talks with Japanese network Dentsu about a $600m bid, but Dentsu walked away. AKQA's client list also ...

Hearst to pay $325m for iCrossing

there will be no redundancies among his 125 staff after US media giant Hearst agreed to pay a reported $325m (£221.4m...courting iCrossing. The media group originally approached iCrossing with an unsolicited bid of $250m, which ... three years after iCrossing entered the UK by buying Brighton-based Spannerworks for 10m, later changing its name to iCrossing . Last month, Visit Wales appointed iCrossing UK to handle its 1.2m ...

Brooklyn Brothers and M2M launch Inspired by Iceland campaign

Brooklyn Brothers and Ominicom Group's M2M have partnered with local Icelandic agency Islenska...be seeded on YouTube and Vimeo. In its first three weeks, the campaign has generated over 2.2m stories ... in the campaign. Brooklyn Brothers and Islenska handled the creative for the campaign, while M2M covered media ...

Dentsu pulls $600m bid for AKQA

Dentsu USA has ditched its audacious $600m (£383m) bid for digital specialist AKQA, sources...Atlantic, which took a key shareholding in the agency in 2007 for an estimated $250m ( 160m). ...

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