IPA Effectiveness Awards 2007: An advertisement for our industry
16 Nov 2007 | by Richard Storey, Convenor of judges, Chief strategy officer, M&C Saatchi
Ours is an inspiring industry that worships creativity at the highest altar.
M..., Europe. Company: M managing director, 1993; founder, M chairman, Europe, 2006; IPA president, 2007 ... away... Career highlights: That I'm still here. Why are you good at what you do?: Keeping one step ... -set your carbon footprint?: Don't be silly. Perfect day: Every day, I'm an optimist. Fictional hero ...
Ours is an inspiring industry that worships creativity at the highest altar.
A single glance at The Red Brick Road's rather idiosyncratic lobster offering for Heineken is proof positive that Sir Frank Lowe, the agency's founder and feared bastion of adland's golden era, is still thinking well and truly outside of the creative box.
-house evaluation, AEV for the day amounted to 2.8m with an estimated reach of 50 million more than 60 articles ... record one million shoppers visited London s West End on the day; with an incremental spend of 6m ...
s was being stalked by Delta Two, rival Asda handed a 3m brief to Freud Communications in August. But while ... keen to come out of the shadows. PR guru Lynne Franks turned up on the TV carwreck that is I m a ...
Flybe, the low-cost airline specialising in flights within the UK and to Europe, had been operating from Belfast City Airport for 22 years. In 2004 it increased its domestic network from Northern Ireland to serve 12 destinations to become the largest carrier at the airport.
COVERAGE IN THE M4 CORRIDOR: The winners of the CIPR Pride Awards for the West of England worked...Swindon-based Blue Click PR is ploughing a successful furrow servicing IT and B2B clients along the M4 ...
The roadside-restaurant chain is the same age as the M1, but the years have been rather less kind...In 1958 British transport took a huge leap forward with the construction of the M1. In the same year, a smaller, but not unrelated, step was made in the restaurant sector. Sam Alper, a caravan maker ... bought for a cut-price 10m by investment business RCapital. Little Chef s immediate future may have ...
LONDON - The marque is pouring £18m into promoting the quality of its cars in the UK...schedule, is also shifting more of his spend, 3.5m in all, to television to build awareness. A UK ...
The marque is pouring £18m into promoting the quality of its cars in the UK. Will this be enough