Toyota targets younger drivers with £7.5m Yaris push
09 Aug 2011 | by Alex Brownsell
Toyota is aiming to attract a fresh generation of car-buyers with a £7.5m pan-European ad campaign
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Audi softens theme for £3m A6 Avant push
28 Sep 2011 | by Alex Brownsell
Audi has created a fantasy realm for its £3m campaign for the A6 Avant estate, to promote the car
Auto Trader launches £2.5m ad campaign
04 Jul 2011 | by Oliver Luft
Auto Trader has launched a £2.5m television and online ad campaign to promote its new-look website...possible response." In September, Auto Trader launched a 2m campaign, created by Hurrell Moseley Dawson ...
Kia rolls out £5m feline-themed push for Picanto model
17 Jun 2011 | by Alex Brownsell
The 5m push, created jointly by Hyundai's in-house agency Innocean and US agency David Goliath, will run for 10 weeks across TV, cinema, and print, including special promotions through Metro and i ... recently called a review of its 60m pan-European ad account. The successful agency will be responsible ...
Europcar launches its first TV ads in £2.5m campaign
03 Jun 2011 | by Ben Bold
Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign.... Earlier this year, O M managed to retain its hold on Europcar's UK and pan-European ad account . The agency's London office held on to the UK business after a pitch against Euro RSCG and Inferno, while O M ...
Ford drives Focus launch with £4m campaign
29 Mar 2011 | by Daniel Farey-Jones
Ford has kicked off a £4m two-month campaign for its new Focus model with a 60-second TV ad
Matt Damon film delivers 1.4m impacts for Jaguar
10 Mar 2011 | by Katherine Levy
was the most successful February of all time at the box office in the UK, with releases grossing 112.1m ...
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