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Ford drives Focus launch with £4m campaign

Ford has kicked off a £4m two-month campaign for its new Focus model with a 60-second TV ad

Private equity company buys Reader's Digest

company Better Capital in a management buyout deal worth £13m....into administration in February after RDA and the UK Pensions Regulator failed to resolve its 125m pension deficit ...

FT relaunches Weekend Magazine with 'Smart but Casual' campaign

The Financial Times has unveiled a £1m print and outdoor brand campaign to promote this weekend

Government calls on Theo Paphitis and Karren Brady for pensions campaign

The Government is launching a £3.5m ad campaign fronted by 'Dragon's Den' star Theo Paphitis...programme, and are part of a communications drive costing 8.1m. From October, UK bosses will be required ... and Nick Hewer from 'The Apprentice', will tell consumers how they are backing the scheme, stating: "I'm in ... minister, said: "I'm delighted that well-known bosses have taken part in our latest awareness campaign ...

BP runs ads as Deepwater Horizon anniversary approaches

committed $500m to fund scientific studies on the impact of the spill, and more than $280m on projects ... 2010, BP spent $93m on advertising, working out at more than $5m a week . ...

Virgin Media launches campaign to promote Sky Sports HD

but a spokesman said Virgin will soon offer 30 high definition TV channels following the 160m Virgin ... football players Michael Owen, Wes Brown and Gareth Bale as part of a 30m marketing push set aside ...

Time Inc and Toyota trial content-tailored ad model

. Revenues in the first half of 2012 fell 30% to $176m. ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

for London (Agency: M C Saatchi) Highly Commended Bepanthen (Agency: JWT London) SOCIAL MEDIA ...

Immediate launches new monthly girls' mag

Girl Talk Art to expand their interest. "We aim to create a lively magazine, which I'm really ...

 

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