01 Aug 2003
| by Ruth-Blandina M. Quinn
by Dr. Ruth-Blandina M. Quinn, Research Officer. ...
01 Mar 2004
| by Dr. Ruth-Blandina M. Quinn
This marked the second stage of a process designed to culminate in the creation of a code on children's advertising in Ireland. This Phase 2 consultation document from the BCI is by Dr. Ruth-Blandina M. Quinn, Research Officer. Introduction On 9 October 2003, the Broadcasting Commission ...
01 Jun 2004
| by Dr. Ruth-Blandina M. Quinn
This marked the third stage of a process designed to culminate in the creation of a code on children's advertising in Ireland. This Phase 3 consultation document from the BCI is by Dr. Ruth-Blandina M. Quinn, Research Officer. Introduction On 19 April 2004, the Broadcasting Commission ...
01 Jan 2001
| by P. Bickerton and M. Bickerton
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. By Pauline Bickerton and Mathew Bickerton, Formerly Directors of Marketing Net, Net...
01 Nov 2000
| by G. Belch and M. Belch
Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.
02 Nov 2011
| by Richard Alford, Managing director, M&C Saatchi
, but is actually just stupid.
More importantly, I'm left with massive, unanswered questions: what do I do next ...
/PC World
M C Saatchi/Walker Media
29
12=
( )
Birds Eye
Abbott Mead Vickers ...
07 Feb 2013
| by Richard Alford, managing director, M&C Saatchi
Wordley Production,
in-house/MTV
34
13=
-
The Sun
Grey London/M-Six
33
13=
-
Direct Line
M C Saatchi/Mediacom
33
15
-
Quorn
Big ...
01 Aug 2012
| by Richard Alford, managing director, M&C Saatchi
, this ad is a dreadful mistake and all involved should be thrashed.
Here's the thing though: I'm ...
01 Mar 2000
| by A Xenikou, K A Hammond, M Svennevig
This paper examines the relation between the attributions people provide for using the web and their levels of motivation to use the medium.
23 Mar 2011
| by Enyi Nwosu, Managing director, Central Strategy Unit, M&C Saatchi Group
The brand delivers its triple-filtered message with the same chic as previous work.