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Children's advertising code: summary of submissions received

by Dr. Ruth-Blandina M. Quinn, Research Officer. ...

Children's Advertising Code: review of adult submissions received

This marked the second stage of a process designed to culminate in the creation of a code on children's advertising in Ireland. This Phase 2 consultation document from the BCI is by Dr. Ruth-Blandina M. Quinn, Research Officer. Introduction On 9 October 2003, the Broadcasting Commission ...

Children's Advertising Code: review of adult submissions received

This marked the third stage of a process designed to culminate in the creation of a code on children's advertising in Ireland. This Phase 3 consultation document from the BCI is by Dr. Ruth-Blandina M. Quinn, Research Officer. Introduction On 19 April 2004, the Broadcasting Commission ...

Cybermarketing

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. By Pauline Bickerton and Mathew Bickerton, Formerly Directors of Marketing Net, Net...

Advertising And Promotion: An Integrated Marketing Communications Approach

Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.

Adwatch (Nov 2) - Top 20 recall: The Health Watch

, but is actually just stupid. More importantly, I'm left with massive, unanswered questions: what do I do next ... /PC World M C Saatchi/Walker Media 29 12= ( ) Birds Eye Abbott Mead Vickers ...

Going cold turkey on 'in your face' sale ads is the only way to avoid brand harm

Wordley Production, in-house/MTV 34 13= - The Sun Grey London/M-Six 33 13= - Direct Line M C Saatchi/Mediacom 33 15 - Quorn Big ...

Adidas has the edge on Nike's similar TV advertising campaigns

, this ad is a dreadful mistake and all involved should be thrashed. Here's the thing though: I'm ...

Attributions and motivations to use the web: the role of perceived stability

This paper examines the relation between the attributions people provide for using the web and their levels of motivation to use the medium.

Adwatch (23 March) - Top 20 recall: How does the latest Stella Artois ad compare to its wider campaign?

The brand delivers its triple-filtered message with the same chic as previous work.

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