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Brooklyn Brothers and Ominicom Group's M2M have partnered with local Icelandic agency Islenska...be seeded on YouTube and Vimeo. In its first three weeks, the campaign has generated over 2.2m stories ... in the campaign. Brooklyn Brothers and Islenska handled the creative for the campaign, while M2M covered media ...
The Government's advertising budget could fall by about 75% to around £50m this year after...'s annual report reveals that its advertising budget dropped from 211m in the 2008-09 financial year to 193m in 2009-10. Total turnover fell from 540m to 531m. Maude said: "At the end of the (current ...
for its ongoing £8m pension campaign about automatic enrolment....The incumbent Manning Gottlieb OMD is defending the account from MediaCom and Carat and first meetings are taking place this week. The DWP launched its "I m in" campaign, starring well ... brief in October 2011 after a pitch against MEC and PHD. Media buying, handled by Group M s M4C ...
VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend...spent 52m in the last financial year trying to seduce Brits overseas, while hotels, airlines and tour operators spent an additional 116m for the same purpose. I think this puts a 5m campaign into perspective ...
The Government is preparing to review its media buying business, currently handled by WPP's M4C...in the region of 70m, those close to the situation expect this to edge nearer to the 120m mark next year ... Group created the bespoke M4C in February 2010 to handle what was then 250m of centralised media spend ... at time of writing. The Government's own figures show it spent 77m on advertising in the year ...
, to compete for a £2m awareness campaign for NHS Direct....was established in 1998, claims to answer more than 6.5m phones calls each year. Its website receives about 36 ...
VisitBritain and British Airways are plotting a £5m post-Olympics campaign to run under
.5m advertising account.
The Department for Work and Pensions is launching an £11m ad campaign to inform the public about
LONDON - The Ministry of Defence is on the hunt for an agency to handle the £5 million direct marketing account for the Army.
