BBH captures global Bang & Olufsen ad account
18 Apr 2013 | by Jeremy Lee
markets. BBH has shown strong expertise in working with global luxury brands." Jason Gonsalves, the ...
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The Outnet hires We Are Social for social media
22 Apr 2013 | by Louise Ridley
brand and devise campaigns." We Are Social has worked with other fashion and luxury brands including ...
Forward: If you emulate success, be mindful of context
27 Mar 2013
. Luxury brands have been producing content long before it became the latest marketing gold rush. Patek ...
Nine rules of engagement in the social validation economy
06 Feb 2013 | by Nicola Kemp
looked to ownership of luxury brands to demonstrate their success, now recording and sharing their ...
Is it damaging for premium brands to introduce cheaper types of products? The Marketing Society Forum
24 Jan 2013
NO - KRISTOF FAHY, CHIEF MARKETING OFFICER, WILLIAM HILL Apart from the pure luxury brands ...
Johnny Fearless lands Davidoff global brief
17 Jan 2013 | by Anne Cassidy
Johnny Fearless co-founder, said: "Davidoff cigars is one of those luxury brands with a long, illustrious ...
Think BR: Branding through de-branding
16 Jan 2013 | by Thayne Forbes
. Luxury brands behave differently to mainstream brands with exclusivity, the brand itself and celebrity ...
The Year Ahead For...Magazines
10 Jan 2013
matter. Luxury brands still relish the environment and, in some categories (eg. fashion and home interest ...
Help bargain hunters buy genuine brands
20 Dec 2012 | by Charlie Abrahams
categories, including luxury brands, take two simple steps: Buy terms such as discount, outlet and ...
Do digital brands need bricks-and-mortar outlets to be successful? The Marketing Society Forum
06 Dec 2012
important both online and in the 'real' world. Apple and Nike have demonstrated the potential, and luxury ...
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