to remove filtersGSK shifts Ribena work out of Grey in strategy rethink
21 Dec 2004 | by Ben Carter and Mark Sweney,
handles the Lucozade Energy brand, and M&C Saatchi, which runs the Lucozade Sport account. Grey declined ...
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GSK shifts Ribena out of Grey in strategy rethink
22 Dec 2004 | by Ben Carter and Mark Sweney
handles the Lucozade Energy brand, and M C Saatchi, which runs the Lucozade Sport account. Grey declined ...
New campaign: Lucozade Sport
01 Dec 2004
Lucozade Sport. The 24-year-old will front an ad campaign breaking early next year, to be created by M C ...
Brand Builders: Altu
17 Nov 2004
GSK's Lucozade brand. Although TBWA lost out to M C Saatchi in the pitch for Lucozade Sport in January ...
Guinness backs Times' international rugby season guide
28 Sep 2004 | by Jules Grant,
with sport. Lucozade Sport is sponsoring six special European versions of The Game, The Times' weekly ...
Red wins GSK consumer PR remit for Aquafresh
17 Sep 2004 | by Ian Hall
Lucozade Sport energy drink. ...
Olympics: Top 10 marketing moments
11 Aug 2004
brought about sales success for its Lucozade Sport product. 7. KODAK'S SNAP DECISION 1896 As the first ...
Sector Insight: Sports drinks - Swallowing science
11 Aug 2004 | by Meg Carter
in the US, have gained a foothold in the UK. In the UK, GSK's Lucozade Sport has been a driving ...
Lucozade to add 'drug-free' logo
04 Aug 2004
Lucozade Sport is set to reinforce its association with elite athletics by introducing a tick mark...laboratory HFL, which is accredited by the World Anti-Doping Association. The Lucozade Sport Science ...
GSK begins overhaul of £25m direct agency roster
25 Jun 2004 | by Claire Billings,
handles the Lucozade Sport drinks range. WCRS does not have a European network, but will coordinate work ...
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