Marketing's Customer Publishing League Tables 2009
17 Jun 2009 | by Nicola Clark
strength of editorial content in building brand loyalty,' she says, adding that the industry has ...
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Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
results. Targets now have more to do with direct sales than encouraging customer loyalty, he says. That ...
Marketing's Contact Centre League Tables 2009
06 May 2009 | by Richard Abbott
customers is both extremely difficult and expensive,' she explains. 'But keeping the loyalty of existing ...
Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
alone, as opposed to other factors such as price. This uses research-based loyalty data from the BrandZ ...
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