to remove filtersMarketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
results. Targets now have more to do with direct sales than encouraging customer loyalty, he says. That ...
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Sector insight: Shaving products
03 Feb 2010 | by Jane Bainbridge
razors and shaving preparations. Price discounting has tested brand loyalty: although half of users ...
Marketing's Customer Publishing League Tables 2009
17 Jun 2009 | by Nicola Clark
strength of editorial content in building brand loyalty,' she says, adding that the industry has ...
Marketing's Contact Centre League Tables 2009
06 May 2009 | by Richard Abbott
customers is both extremely difficult and expensive,' she explains. 'But keeping the loyalty of existing ...
Biggest brands: Top 100 global brands by value 2009
28 Apr 2009 | by Nicola Clark
alone, as opposed to other factors such as price. This uses research-based loyalty data from the BrandZ ...
Marketing League Table: Contact centre leagues
19 Dec 2007
18 16 Arvato Loyalty Services 9,500,000 8,220,000 16 17 Telegen ...
Marketing League Table: Contact centres
02 May 2007 | by Amanda Nottage
24 15 Ant Marketing 10,000,000 8,500,000 18 16 Arvato Loyalty ...
Top contact centre league table
01 May 2007 | by Amanda Nottage
500 15 Ant Marketing 10,000,000 1,200,000 650 1000 16 Arvato Loyalty Services 9,500,000 ...
Top 100 Advertisers spend less on TV
09 Feb 2007 | by Jane Simms
explanation is the shift toward using marketing tools such as loyalty cards and customer magazines, which ...
Biggest brands: Top 10 brands by category 2006
16 Aug 2006
from high levels of customer loyalty, meaning it does not have to run as many promotional offers as ...
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