11 Mar 2008
| by Alex Donohue
LONDON - BBC Magazines has appointed integrated agency Geronimo to develop a loyalty programme...Geronimo was appointed following a three-way pitch and has been asked to create loyalty campaigns ...
06 Mar 2008
| by Alex Donohue
, to head up its newly created loyalty marketing division, Loyalty Practice...., establishing loyalty marketing as a clear division within its business. Loyalty Practice will work with ...
19 Feb 2008
| by Ed Kemp
LONDON - Green Rewards, an eco-friendly loyalty scheme, is to support its launch later this year...loyalty scheme. Seth, who also has a stake in baby-food brand Plum Baby, will help develop and promote ...
review of its direct marketing and strategic loyalty arrangements.
04 Jan 2008
| by Alex Donohue
The WPP-owned company has bought Tagora.com, which specialises in building brand loyalty and ...
04 Jan 2008
| by Alex Donohue
LONDON - Online loyalty business Ipoints.co.uk has hired two senior management staff in the form of...organisation You at Work, as director of loyalty, and Stevenson, previously an online marketing manager at ...