Search results for "Loyalty"

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Most read stories in advertising, marketing, media and PR (21 - 27 Oct 2012)

28 Oct 2012 | by Daniel Farey-Jones

) Huggies brand axed after failing to 'command loyalty' among consumers: Kimberly Clark is dropping its ...

Think BR: The importance, impact and benefits of simplicity

13 Sep 2012 | by Philip Davies

. They win passion from their employees, loyalty from their customers and gain insights into their ...

Think BR: How to make inventory value soar - make premium your priority

03 May 2012 | by Denise Colella

, reverting to classic USPs of refinement, comfort and customer service in a bid to recapture client loyalty ...

Think BR: Every little can help Tesco

16 Apr 2012 | by Elly Woolston

, building brand loyalty, and hopefully revitalising the Tesco brand. This is not to say Tesco does not ...

Trading places: this week's people moves

10 Jun 2011 | by Ben Bold

head of customer marketing and loyalty. ( Marketing ) The British Retail Consortium (BRC) has ...

Trading places: this week's people moves

27 May 2011 | by Ben Bold

) Virgin Holidays has appointed Sam Otter , the head of direct marketing at O2, as head of loyalty and ...

Trading places: this week's people moves

25 Feb 2011 | by Maisie McCabe

its social loyalty platform, BeAddictive. She will keep her role at AOL Europe. BeAddictive has more ...

PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand

10 Dec 2010 | by Rory Sutherland

loyalty in those groups. We share our homes much more with our friends, and if we have someone being ...

Think BR: What drives an agency's success, culture or cash?

30 Nov 2010 | by Bob Willott

reality such incentive schemes may have the opposite effect. They replace loyalty to the entity by ...

Trading Places: This week's people moves in advertising, marketing and media

18 Jun 2010 | by Staff

) Telegraph Media Group has promoted loyalty director Graham Horner to the role of marketing director ...

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