Search results for "Loyalty"

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Delport brings agility to streamlined Havas Media

13 Jun 2013 | by Arif Durrani

were found to have built stronger brands and brand equity, and developed greater loyalty preference ...

Thoughtful Ffitch takes MG OMD to higher ground

25 Apr 2013

Ffitch is humble: "It s what makes him so damn effective and why he commands so much loyalty from the ...

School Report 2013: Havas EHS

08 Apr 2013

s loyalty programme. FulCRM pulls together strands of customer data and uses it to deliver seamless ...

School Reports 2013: Archibald Ingall Stretton

08 Apr 2013

competitive pitch. On the plus side, AIS landed a loyalty brief from Vodafone in October a client it ...

As budgets get tighter, consumers get smarter

28 Mar 2013

brand loyalty? The answer is no. And yes. It s no because consumers say they want to be rewarded ...

No 58: The Garry Lace 'hoax'

28 Mar 2013

a loyalty scheme with Drew Thomson, the Air Miles managing director. At the time, Grey held the ...

CSR: can it boost a brand's bottom line?

21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare

Morrisons' Let it Grow were all successful loyalty schemes for the retailers as well as community ...

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

messaging to drive people in-store, and the opportunities it offers in terms of loyalty schemes. Tamsin ...

The rising admission price for football sponsorship

01 Feb 2013 | by Richard Gillis

" does not really deliver the engagement, and therefore loyalty, that a true sponsorship activation ...

Last-mover advantage: when brands should avoid taking the lead

24 Jan 2013 | by Jane Bainbridge

capture market share, establish a premium, are seen as a pioneer and build brand loyalty. Yet if we ...

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