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13 May 2010
: Nissan Europe wanted to build brand loyalty and encourage repeat purchases among existing customers via ...
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Tesco readies Clubcard scheme for web revamp
26 Oct 2010 | by Rachel Barnes
Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes
Reinventing marketing: Behavioural economics will shake marketing to the core
12 May 2010 | by Alan Mitchell
it's got nothing to do with 'brand loyalty' and everything to do with 'loyalty' to the status quo ...
Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
their loyalty and not getting the best talent, ideas and value, because the best talent is pointed ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
no-nonsense innovation. It was the first modern supermarket to introduce the loyalty card, realising that even ...
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and
Contact Centre Leagues 2010
05 May 2010 | by Melanie May
clear, sensible advice and information, people's loyalty to a brand can soar.' Empowering agents ...
Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
sites has helped to attract the casual buyer. Similarly, as long ago as 2006, loyalty scheme Nectar ...
Opinion: The Marketing Society Forum
21 Apr 2010 | by Staff
next five years, drawing on brand loyalty to take on established names such as Starbucks and Costa ...
Profile: Looking for loyalty
14 Apr 2010 | by John Reynolds
LONDON - Graham Horner, loyalty director at Telegraph Media Group, believes rewards will strengthen...in the world of direct marketing. He landed his current job as loyalty director at the Telegraph ...
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British Bankers' Association
Competitive Salary + benefits, City of London
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