Search results for "Loyalty"

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Marketing Leader of the Year poll - only one day left to vote!

16 May 2013

marketing, customer insight and loyalty. From the brand s "Active Kids" campaign to the huge impact of its ...

Sir Keith Mills' umbrella sports marketing body faces axe

08 May 2013 | by John Reynolds

The former LOCOG deputy chairman and founder of loyalty scheme Nectar has set up the British ...

Liberty Global hires Tom Mockridge to run Virgin Media

08 May 2013 | by Maisie McCabe

January 2013. Mockridge said: "Thanks to the incredible energy of its employees and the loyalty of its ...

The five key trends driving future wine retailing have digital at heart

03 May 2013 | by Gemma Charles

consumers to build loyalty. This will be through in-store events but digital technology will play a key part ...

Waitrose marketer behind Heston and Delia ads departs

03 May 2013 | by John Reynolds

, previously known as Wyevale, where she will lead its marketing communications and its loyalty scheme, The ...

Irn-Bru courts controversy with 'MILF' ad

26 Apr 2013

controversy and is confident that the loyalty of its fans will win out and that it knows what will appeal to ...

Meet the new generation of restaurant brands outsmarting the establishment

25 Apr 2013 | by Vikki O'Neill, freelance marketing consultant

chains are leading the way in using social to create an explosion in brand awareness and loyalty....marketers the main focus is on social and loyalty, and we simply don t waste valuable time sweating the ...

Value of a Facebook fan rises to an average of $174

19 Apr 2013 | by Chloe Smith

compared fans and non-fans based on their product spending, brand loyalty, propensity to recommend, media ...

KFC gets serious about coffee with full UK rollout

15 Apr 2013 | by John Reynolds

The campaign is running across outdoor and press, complemented by a loyalty offer which entitles ...

Why the cold war over 'copycat' branding may be set to heat up

10 Apr 2013 | by Matthew Chapman

loyalty, promotions and advice from trained store colleagues". However, the brand owners are dubious of ...

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