Search results for "Loyalty"

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Electronic loyalty

20 Nov 1997 | by LISA CAMPBELL

Computer games retailer Electronic Boutique has recruited 30,000 members for its loyalty scheme...Computer games retailer Electronic Boutique has recruited 30,000 members for its loyalty scheme ...

Loyalty: Is loyalty a myth?

15 Aug 2007

Encouraging customer loyalty has long been a goal of brand marketers, on the grounds that it is...The report concluded that as few as 9% of loyalty campaigns deliver significant profits, and in ...

CUSTOMER LOYALTY: Keeping tabs on loyalty

28 Nov 1996 | by ROBERT GRAY

Loyalty schemes are everywhere. Now the Carlson Loyalty Monitor is here to track their...Loyalty schemes are everywhere. Now the Carlson Loyalty Monitor is here to track their ...

Loyalty schemes: A question of loyalty

02 Mar 2005

Loyalty schemes have their critics but many see them as vital tools for assessing buying behaviour...recent years has been loyalty schemes. However, the validity of these programmes is now being questioned ...

CUSTOMER LOYALTY: From loyalty to eternity

06 Jun 1996 | by SIMON AVISON

cross-brand approach Too much money has been thrown at poorly thought out loyalty schemes. Some have ...

Loyalty mail research

27 Aug 1998 | by LISA CAMPBELL

Tesco s Clubcard and Sainsbury s Reward schemes have resulted in retail direct loyalty mail...Tesco s Clubcard and Sainsbury s Reward schemes have resulted in retail direct loyalty mail ...

Profile: Looking for loyalty

14 Apr 2010 | by John Reynolds

LONDON - Graham Horner, loyalty director at Telegraph Media Group, believes rewards will strengthen...in the world of direct marketing. He landed his current job as loyalty director at the Telegraph ...

Jet in loyalty bid

18 Feb 1999 | by IAN DARBY

Jet service stations are offering customers the chance to open a Smile loyalty account. Under...Jet service stations are offering customers the chance to open a Smile loyalty account. Under ...

Loyalty schemes confuse flyers

16 Apr 1998 | by SANDRA DEEBLE, Freelance Marketing Cons

Business travellers are baffled by the proliferation of frequent-flyer loyalty schemes, according...Business travellers are baffled by the proliferation of frequent-flyer loyalty schemes ...

Nottingham pushes local loyalty

22 Oct 1998 | by DANNY ROGERS

Small and independent retailers are launching the first co-branded loyalty card to keep shoppers...Small and independent retailers are launching the first co-branded loyalty card to keep shoppers ...

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