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16 May 2013
marketing, customer insight and loyalty. From the brand s "Active Kids" campaign to the huge impact of its ...
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EA scoops top spot in Social Brands 100
23 May 2013 | by Gordon MacMillan
done to better connect with people and create long-term loyalty. Although there was very little ...
Time for change
16 May 2013 | by Erfan Djazmi
it a key contributor to the path to purchase, from awareness through to loyalty. Integrating device ...
Pegasus called in for Soft & Gentle and Cuticura consumer drive
13 May 2013 | by Loulla-Mae Eleftheriou-Smith
t have brand loyalty to a particular product and our priority is to create an engaging and memorable ...
Sir Keith Mills' umbrella sports marketing body faces axe
08 May 2013 | by John Reynolds
The former LOCOG deputy chairman and founder of loyalty scheme Nectar has set up the British ...
Liberty Global hires Tom Mockridge to run Virgin Media
08 May 2013 | by Maisie McCabe
January 2013. Mockridge said: "Thanks to the incredible energy of its employees and the loyalty of its ...
Liberty Global hires Tom Mockridge to run Virgin Media
08 May 2013 | by Maisie McCabe
the loyalty of its customers, Virgin Media has become the UK's leading broadband communications ...
The five key trends driving future wine retailing have digital at heart
03 May 2013 | by Gemma Charles
consumers to build loyalty. This will be through in-store events but digital technology will play a key part ...
Waitrose marketer behind Heston and Delia ads departs
03 May 2013 | by John Reynolds
, previously known as Wyevale, where she will lead its marketing communications and its loyalty scheme, The ...
Tesco relaunches Clubcard website to emphasise rewards
02 May 2013 | by Matthew Chapman
digital presence for its loyalty scheme.
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