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Sony to launch 'most ambitious' campaign for the Xperia Z

26 Feb 2013 | by Maisie McCabe

The campaign, created by McCann London, will use TV, print, digital, outdoor and retail activity in more than 20 markets to highlight how the new handset captures the range of Sony technology. The TV ad ... , and water/dust resistance. Rob Doubal, executive creative director for McCann London, said: "There aren ...

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

, with 71% of the UK public and 80% of Londoners deeming it a "Superbrand". Food and drink brands were ...

Olympic sponsors abandon London Mayor's sports legacy projects

05 Feb 2013 | by John Reynolds

London 2012 sponsors have been accused of abandoning their commitment to the Olympic legacy...sponsors of London 2012, such as Lloyds TSB, Cadbury, Adidas and BT, with requests for funding of between ... to national programmes. However, we are confident that the strength of our programmes in London will be enough ...

Energy firms repairing public image, Edelman's annual Trust Barometer finds

23 Jan 2013 | by Daniel Farey-Jones

groups outside London, with eight dates in the diary. We want to be able to give regional consumer ...

Cisco faces legal action over 'unauthorised' use of slogan

14 Jan 2013 | by Matthew Chapman

London 2012 sponsor Cisco is being sued after launching a global campaign that used the endline, "tomorrow starts here", which aimed to show how Cisco s services connects people and businesses. The "Internet of things" campaign, created by Goodby Silverstein Partners, launched on 10 December ...

EE: Kevin Bacon fails to champion EE and 4G

09 Jan 2013 | by Tom Roberts, Managing director, Tribal DDB London

Luke's/Carat 46 8 ( ) Benylin JWT London/Carat 43 9 ... Burnett/OMD UK 42 11 ( ) Nature Valley The Independence Orchestra/UM London ... Palladium Films/UM London 31 14= ( ) Microsoft Crispin Porter Bogusky/ UM ...

Review of the Year: Quotes of the year

18 Dec 2012 | by Staff

Coe (right), chairman of London 2012, gets confused about whether the public can wear non ... , Republican presidential candidate, sows seeds of doubt as to the success of the imminent London Olympics ... of brand, marketing and culture for London 2012 - November "This isn't John Lewis, with its agreeable ...

The 10 most popular ads among YouTube UK users in 2012

06 Dec 2012 | by Sarah Shearman

YouTube has once again declined to reveal data on the number of UK views its most-viewed ads of the year attracted. However, the top ad, Honda UK s "spark" by Wieden Kennedy London, is known to have ... . 1. Honda Civic "spark" HD TV ad, created by Wieden Kennedy London with media by Starcom ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

, resigned from Clarence House and Google respectively , to launch a London-based comms agency for corporate ...

P&G scoops Brand of the Year award

29 Nov 2012 | by Noelle McElhatton

of marketing, at last night's Marketing Society annual dinner, held at the Roundhouse in London. Attendees chose P G, a worldwide sponsor of the London 2012 Olympics, from a list of five shortlisted brands ... that winning the award in 2012 had extra resonance for the brand owner as it comes in the year of the London ...

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