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EE: Kevin Bacon fails to champion EE and 4G

Luke's/Carat 46 8 ( ) Benylin JWT London/Carat 43 9 ... Burnett/OMD UK 42 11 ( ) Nature Valley The Independence Orchestra/UM London ... Palladium Films/UM London 31 14= ( ) Microsoft Crispin Porter Bogusky/ UM ...

Helen Edwards: The importance of thinking inside the box

has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow ... Barwise of London Business School and Professor Sean Meehan of IMD, Simply Better won the 2005 Berry ...

CREATIVE STRATEGY: EE launches with big bucks, but no big bang

Launching a bank with no high-street branches. Opening a new railway line from London to the continent. This is big, important stuff. First Direct's beguiling hyper-creativity and Eurostar s feature film Somers Town were justifiably out of the ordinary advertising. Now we have EE and the launch ...

Five lessons from Marketing's Next Generation of leaders

handling of London 2012 stakeholders, agencies and sponsors. 3. Passion is the common ingredient 'I ...

Five take outs from the CIM marketer salary survey 2012

relocation from London. So do marketers have a legitimate beef about unfair pay? Perhaps this is beside ...

Brand Manager of the Week: Daianna Karaian

London Eye throughout the Olympics and Paralympics. If you weren't you, who would you be? Paul ...

Editor's comment: Olympics sponsor brands must take some blame for bad press

The cynical tone of a recent piece by Mail columnist Stephen Glover, in a rage at the idea of London 2012 sponsor brands' employees taking part in the torch relay, is now pretty much standard in press coverage of brands' involvement in the Games. Can we blame the media for its distrust? So far ...

Think BR: How can brands harness the power of NFC?

ran the Isobar Create London event in Shoreditch , a 34-hour hackathon that invited teams ...

Anthony Hilton: Bahrain F1 sponsors on a crash course

heard in their own boardrooms. Anthony Hilton is City commentator on London's Evening Standard. ...

From DM Bulletin to Data and Direct Bulletin

companies seek to create best of breed offerings. Meteorite.s merger talks with MRM London follow ...

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