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A landmark moment for mobile marketing

28 Mar 2013

It takes quite an act to fill London s Ronnie Scott s at eight o clock on a Wednesday morning. But a triumvirate of chief executives from the UK s biggest telecoms operators EE, O2 and Vodafone ... as one of Advertising Week Europe s finest moments in its inaugural foray in London and proved adland can ...

Can Cheil move beyond Korea and Samsung?

25 Oct 2012 | by Ian Darby

Seoul to create a north/south divide not wholly dissimilar to London's, takes Campaign to the plush JW ...

The challenges of taking a regional brand national

04 Oct 2012

's expansion Tesco became market leader through a combination of organic growth from its London base ... that has failed to fully translate its core experience to new areas. 'It was one of a kind (in London ... advantage and is relevant, it may not be of value on a national scale,' advises Havas Worldwide London chief ...

EE aims to cash in on 4G advantage

20 Sep 2012

-Mobile brands are under threat, writes Lucy Jameson, chief strategy officer, Grey London....will not be such an issue for EE as it has proved in the US. The UK is a marketplace dominated by London and a few key ... I ever learned to love the London 2012 logo, but it did feel different, and the same is true ... simple identity' Graham Hales Chief executive, Interbrand London Let's face it, Everything ...

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

London MD and former ICCO president Richard Houghton says he believes that across the globe, up to 60 per ...

Revolution: Mobile World Congress: The trends taking mobile by storm

06 Mar 2012 | by George Nimeh

of support out there in the mobile ecosystem. London is a hotbed of mobile agencies and developers. Take ...

London 2012: How to 'rent' an Olympic athlete

08 Jul 2011 | by Nicola Clark

As excitement about the London 2012 Olympics builds, brands must decide whether athlete sponsorship...in the hallowed pages of Vogue. Mind you, her role as the official face for Links of London's London 2012 ... , with its gruelling six-day-a-week training programme. As excitement around London 2012 builds ... manager at Links of London, is overseeing its official jewellery range and Storey's work as one of its ...

Adwatch (9 March) - Top 20 Recall: Is the new British Gas ad switched on?

09 Mar 2011 | by Craig Mawdsley, Joint planning director, Abbott Mead Vickers BBDO

= ( ) Yell.com Rapier/PHD 50 4 ( ) Pedigree Dentastix TBWA\London ... OMD 37 8= ( ) eHarmony Donat Wald Haque, London Creative/Total Media 37 10 ( ) British Heart Foundation Grey London/PHD 36 11 ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

acquired 95.8 Capital FM in 2008, the brand has soared. A simple proposition - 'London's No.1 hit music ... with projects such as the Nike GRID running competition, using London phone boxes to track participants ...

Beware the ripple effect

08 Jun 2010 | by Alex Brownsell

LONDON - Marketers must tread carefully when a rival's troubles are affecting society....is keen to remind observers that its 'Let's go' campaign, created by JWT London and intended to portray ...

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