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Tesco's debut London catwalk attracts celebrity audience

at London Fashion Week venue Somerset House last night.

Marketing Leader of the Year poll - only one day left to vote!

on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton....than 2m people tuned in around the world. And for London Fashion Week this spring, Topshop joined ... Nugent Former director of brand, marketing and culture, London 2012 The Nugent pitch As the lead marketer for London 2012, Greg Nugent oversaw marketing, brand management and culture as well as the "look ...

Next promotes top marketer Jane Shields to the board

The appointment, effective from July, marks the first time that marketing has been represented on Next s board since chief executive Simon Wolfson held a brand role in the 1990s. Shields joined Next in 1985 as a sales assistant in a London store, before working her way up to store management. She ...

BBH captures global ad account for Clarks

The agency beat five other shops to the business and will service it from London. The incumbent was Portas, the agency founded by the retail specialist Mary Portas that was formerly known as Yellowdoor ... is growing rapidly in China, India and the Middle East. Mel Exon, a managing partner at BBH London, said ...

Work Club wins Adidas social media account

Work Club will be tasked with creating content across social media for the sportswear brand, which scored notable successes in social during the London 2012 Olympic Games. It racked up a 25% growth in its Twitter followers on the back of the success of its #takethestage hashtag. The agency won the business ...

British Athletics ramps up commercial proposition with new sponsors

that it had split as headline sponsor of British Athletics after 13 years. In the wake of the London 2012 ...

Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

and Brand Republic , and the winner will be announced at the Rev Awards ceremony in London on 17 May ... . The case for Topshop According to a London Fashion Week study, Topshop is fashion s most social media ...

Bonds "g'day, boys" by TBWA\London

The Australian underwear brand Bonds is promoting its launch in the UK with a campaign that pays homage to Wonderbra s famous "hello boys" poster. TBWA\London created the work, which revisits the agency s 1994 Wonderbra campaign featuring the model Eva Herzigov . The Bonds execution shows the Australian ...

Topshop inspired by pub wallpaper and carpets for new collection

non-traditional-sized models in its campaigns. The Unique A/W13 collection debuted at London ...

Rain Communications appointed to promote Victoria businesses

part of central London....taking place in Victoria means it is fast becoming one of London s most vibrant areas and we look forward to delivering the BID's commercial agenda over the next 12 months. London Communications Agency had ... Bond Street, Oxford Street and Regent Street, for seven years, as well as the City of London ...

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