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Think BR: Luxury brands and the social media dilemma

20 Dec 2011 | by Jane Simmonds

and maintaining that all-important element of luxury: exclusivity. London, Paris, Milan and New York might ... show at London Fashion Week, Burberry went one step further by making it possible for customers ...

The Annual 2011: Top 10 worst celebrity ads

19 Dec 2011

in Addiction London's series of terrible TV spots for a home-shopping catalogue company. Could Bellingham stoop ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

There is now just months to go until London 2012, and the majority of Olympic-themed ads so far have left a lot ...

Asos marketing director Clare Dobbie departs

12 Dec 2011 | by Matthew Chapman

and also launched Gap-owned Banana Republic in London. Dobbie began her career in advertising and worked ...

Debenhams cashes in on Olympics with British-themed homewares for 2012

09 Dec 2011 | by Rachel Barnes

to London landmarks. The British theme is part of Debenhams wider strategy for its home offer next year ... Debenhams is not a sponsor of the London 2012 Games, it has bought in a range of official Olympics merchandise, which will go on sale in spring, featuring alongside street party, London-centric lines ...

Wonderbra takes the plunge with bungee jump stunt

07 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

of London's Battersea Power Station and online activity featuring brand ambassador, 'The Only Way is Essex...will complete a bungee jump in front of London's Battersea Power Station, with a picture of Wonderbra girl ... and a VIP night out in London. The Ultimate Plunge Bra is Wonderbra's deepest cleavage bra to date ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...

Sector Insight: Sports clothing and footwear

01 Dec 2011 | by Jane Bainbridge

sports kit. London 2012 should boost the sector, as major sporting events tend to stimulate ...

What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

enthusiasm for the London club. It customised the site to create a virtual 'Craven Cottage stadium', where ...

Tesco adds brands in ecommerce fashion strategy

24 Nov 2011 | by Nicola Clark

in sports and outdoor activity in the run-up to the London 2012 Olympics. The category will include ... to capitalise on London 2012, it is expanding its relationship with former Olympic athlete Dame Kelly Holmes ...

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