BRANDING BRIEF: Mikey reveals new-look stores
18 Dec 2003
the country. The interiors will initially be launched in 70sqm stores in Reading and Newcastle, and in London
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TAG Heuer aims for loyalty with relationship drive
18 Dec 2003 | by Alexandra Jardine,
LONDON - TAG Heuer, the luxury sports watch brand, is developing its first UK relationship
Dockers extends online presence via European site
18 Dec 2003 | by Ben Carter
Dockers Europe has hired digital agency AKQA London to develop the site, which will be built in five languages. The site will initially act as a brand-building platform, showcasing the Dockers range, but will not have e-commerce functionality. Dockers' current web sites cater to the US ...
Red Bull extends into fashion with annual UK show
17 Dec 2003 | by Ben Carter,
LONDON - Red Bull is making its first foray into the lucrative fashion industry, with the launch...The energy drink brand is working with entertainment and marketing group IMG on the event, and the two have appointed TBWA\London to develop an advertising campaign to build awareness and attract ... spokeswoman for Red Bull said its appointment of TBWA\London had been made on a project basis and would have ...
Jonny Wilkinson signs £2m sponsorship deal with Adidas
12 Dec 2003 | by Gordon MacMillan,
LONDON – England star Jonny Wilkinson has signed his first major sponsorship contract since
Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail
PRIVATE VIEW: Damon Collins, the creative director at Lowe
12 Dec 2003
: Wieden Kennedy London Writer: Darren Wright Art director: Lucy Collier Illustrator: The General ...
Harrods shuns Leagas Delaney for Euro and O&M
11 Dec 2003 | by Rachel Gardner,
LONDON - Leagas Delaney's woes have deepened with the news that its flagship Harrods account
Louis Vuitton dumps J-Lo as the face of its advertising
11 Dec 2003 | by Staff,
LONDON – Fashion brand Louis Vuitton, best know for its luxury bags, has dumped actress and singer
'Morally offensive' Jesus Jeans loses UK trademark fight
11 Dec 2003 | by Claire Billings,
LONDON - Luxembourg-based clothing brand Jesus Jeans has had its application for a trademark
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