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Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

that anywhere else outside London. We were an oasis in the middle of the country. That's how I got going ...

Five lessons from Marketing's Next Generation of leaders

handling of London 2012 stakeholders, agencies and sponsors. 3. Passion is the common ingredient 'I ...

Helen Edwards: Why the 'b-word' spells bad times for brands

from London Business School and is a partner at Passionbrand. Follow her on Twitter: @helenedw 30 ...

Helen Edwards: 'Know your brand' is a neat winning formula

, not a bad one, either. Helen Edwards has a PhD in marketing, an MBA from London Business School ...

Burberry in the trenches as stock price plummets

at this month's London Fashion Week, included outfits in raspberry pinks and emerald greens, and was the talk ... ,000ft2 flagship store on London's Regent Street. The brand has been at the forefront of integrating ... London, and previously managing director of Anthropologie Europe and marketing director at Selfridges ...

Five take outs from the CIM marketer salary survey 2012

relocation from London. So do marketers have a legitimate beef about unfair pay? Perhaps this is beside ...

Andy Murray: an awkward but authentic brand ambassador

, a tier 1 London 2012 Olympics sponsor, coyly admits that a gold medal certainly helps when ...

Helen Edwards: Marketers beware the pursuit of happiness

in marketing, an MBA from London Business School and is a partner at Passionbrand 30 SECONDS ON: HAPPY ... happiness to the Krug Happiness Exhibition at the Royal Academy in London. - One brand using the concept ...

Think BR: Luxury brands and the social media dilemma

and maintaining that all-important element of luxury: exclusivity. London, Paris, Milan and New York might ... show at London Fashion Week, Burberry went one step further by making it possible for customers ...

Helen Edwards on Branding: Sixty is the new old

in marketing and an MBA from London Business School and is a partner at Passionbrand, where she works with some ...

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