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Luta drafts in Diffusion for global sportswear launch

The agency will handle launches in New York and London with the help of Team GB Olympic boxing gold medallist Anthony Joshua. Diffusion will lead a grassroots influencer programme after winning a pitch for the brief, previously held by Four Communications. The brand shares its profits with Fight ...

Sport/Fashion: Adidas opts to go underground

series of events associated with the London 2012 Olympics. John Doe had to generate media coverage during.../style take on celebrating London during the London 2012 Olympic Games To transfer Adidas Originals ... -scale commercial Olympic activities in and around London. Strategy and plan Adidas' in-house marketing team launched a series of live consumer events produced by Sparklestreet Productions during the London ...

Cow PR launches specialist fashion division Cow Boutique

Boutique will operate from the current Cow office in London s Bermondsey Square, with a dedicated team ...

S&X appointed by Canterbury for Rugby Football Union deal

brands, having previously worked for Speedo during the London 2012 Olympics. Canterbury CEO Chris ...

Mothercare turns to Mischief to build consumer loyalty

, north London. The new store features an indoor buggy assault course to road-test prams and buggies ...

Why PR professionals need to learn the language of the boardroom

London MD and former ICCO president Richard Houghton says he believes that across the globe, up to 60 per ...

Platinum to be promoted to UK consumers by Euro RSCG

. PGI was founded in 1975 in London. It provides sales support and training to all levels ... for us in terms of events and consumer activity this year. Euro RSCG London PR demonstrated the perfect ... on the appointment, Euro RSCG London account director Helen Doyle said: Platinum Guild International is a fantastic ...

Fred Perry calls in The Zeitgeist Agency amid anniversary celebrations

in London. Targeted media online will range from respected blogs through to well-known websites ... taking place in London, New York and Berlin during September. Head of marketing Richard Martin said ...

PHA Media picked to promote Nicky Clarke hair styling range

in the capital. Lesley Clarke, co-founder and CEO of Nicky Clarke, said: Appointing a London-based PR agency ...

Consumer: Sports bra shows some real panache

of coverage across national, regional, consumer and online titles, including BBC Radio 2, the London Evening ...

 

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