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Think BR: What's 150 years old, has never rebranded and has 1.1 billion users every year?

15 Jan 2013 | by Donna Hindson

There's a lot that marketers can learn from the London Underground, writes Donna Hindson, director...rebranding or losing their core focus. The London Underground is celebrating its 150th anniversary ... roundel logo and introduction of the Johnston signage font fixed it forever in the eyes of Londoners ... . Starbucks, Nike and London Underground are all in this exclusive club. I doubt anyone at the time ...

Think BR: Threats are simply dangers we can see

07 Jan 2013 | by Gareth Kane

, that at the recent London Games Conference, the games industry bathed in its own splendour. Talks by executives from ...

Think BR: Jumping out of the outdoor advertising box

04 Jan 2013 | by Mike Troy

six global cities (London, Paris, Warsaw, Singapore, Mumbai Delhi) to project high impact images ... . These events nudged my own subconscious and reminded me of a previous projection on one of London s iconic ...

Think BR: Personally speaking

18 Dec 2012 | by Paul Porter

planning director, Mars London....! Paul Porter, executive planning director, Mars London ...

Five key lessons on selling the baby

18 Dec 2012 | by Gary Stolkin

on its own is unlikely to restore reputation and deliver organic growth. DDB London's acquisition of Adam ...

3 great ads I had nothing to do with: Match.com "accidental duet"

17 Dec 2012 | by Thinkbox

Ad agency Mother, London launched the first large campaign for UK's Match.com. The ad was part of a

3 great ads I had nothing to do with: Stella Artois "good doctor"

17 Dec 2012 | by Thinkbox

The ad, produced by Lowe Lintas Partners in London, is the seventh piece in the Jean de Florette-inspired campaign. The 100-second spot, involves a doctor treating victims of cholera and being shunned by the villagers until a priest demands that he be given a Stella Artois. To achieve the ad s characteristic ...

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

of the last year in the UK and around the world, in a year that saw London host an Olympic Games that beat all ...

Think BR: What value is your sponsorship really giving you?

14 Dec 2012 | by Rupert Pratt

the London Olympics and European Championships but with a host of major international events on the horizon ... Sponsorship conference we ran. She was asked: "How difficult did you find it to sell in your London 2012 ...

Trading Places: this week's people moves

14 Dec 2012 | by Matthew Chapman

Townsend , the former commercial director at the London Organising Committee for the Olympic ...

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