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Top 10 marketing mishaps of 2010

14 Dec 2010 | by Nicola Clark

-Cola. At first, the company offered the woman one night s accommo dation at a London hotel and theatre tickets ... fathers, but failure is an orphan. Once the election was over, Euro RSCG London, widely cited ...

Helen Edwards on Branding: Snakes and Ladders

07 Dec 2010 | by Helen Edwards

activity, who needs myopic specialists? Helen Edwards has a PhD in marketing, an MBA from London ...

Helen Edwards on Branding: Not all it's cracked up to be

06 Dec 2010 | by Helen Edwards

from London Business School and is a partner at Passionbrand, where she works with some of the world ...

Monocle launches winter paper Monocle Alpino

30 Nov 2010 | by Katherine Levy

." The publication, which will be edited by Monocle s London team, will include features such as which architect you ...

Stella McCartney targets UK with e-commerce

29 Nov 2010 | by Sarah Shearman

around the world. Last July, Adidas, the official sportswear partner of the London 2012 Olympic ...

ASA bans 'misleading' Rimmel mascara ads featuring Jagger model

24 Nov 2010 | by Loulla-Mae Eleftheriou-Smith

A television ad and two print ads for a Rimmel London mascara have been banned by the Advertising...mascara by Rimmel London, owned by Coty UK, and featured model Georgia May Jagger. The TV ad showed Jagger walking down a catwalk and getting on to a motorbike. The voiceover said: "Rimmel London new 1 ... . Jagger closed the ad with the line "Get the London look" and on-screen text noted, "shot with lash ...

Helen Edwards on Branding: Back to basics

24 Nov 2010 | by Helen Edwards

of time and aggravation. Helen Edwards has a PhD in marketing, an MBA from London Business School ...

Helen Edwards on Branding: The contrast ratio

10 Nov 2010 | by Helen Edwards

has a PhD in marketing, an MBA from London Business School and is a partner at Passionbrand, where she ...

Missguided ramps up marketing activity

05 Nov 2010 | by Ed Owen

Developed in-house, with media bought by the7stars, posters will run in London and Manchester and carry the slogan: "Join The Fashion Line Up". They will be supported by display, online and social platforms, to find a new model. Entrants must be "dressed to party" and the concept aims to push party ...

Karmarama to produce La Senza Christmas campaign

04 Nov 2010 | by Anne Cassidy

Euro RSCG London won the business on a project basis in May this year. However, La Senza held a pitch for the account following the arrival of Sarah Hawkins, the new marketing director, in August. Karmarama will create a Christmas campaign encouraging men to buy La Senza gifts for their partners ...

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