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Don't knock The X Factor, it's a force for good

London Olympics, being 48% more likely to agree that they are excited that the games will be coming to London in under two years time. Viewers of the X Factor also have a definite sense of feeling lucky ... .Cowell s much-bashed brainchild? Pulse @ McCann London - Follow Pulse at twitter.com/mccannpulse ...

Silver surfers get social

media habits. As part of the study, UM London specifically monitored the over 55 age group in the UK ... Source: UM London Wave showed that an astonishing 40% of frequent internet users over the age of 55 ... information. More emphasis on sharing knowledge than having fun Source: UM London Furthermore ...

Sport, movies and the pub: how we spend our leisure time

, the response is fairly muted even in London itself, where interest in attending is highest, only 17% say ...

The influence of celebrities on consumer decision making

influenced by celebrities can best be targeted. Young and with a strong London and North-West bias ... , but it is only slight (56% of this group are female). Geography is also a key factor, with Londoners 41% more ...

Video-on-demand hits the mainstream

New research from UM London shows that VoD is moving away from its niche origins and in the process...to capitalise on the opportunities it offers, UM London created VoDio (video-on-demand investment optimiser) - a ... %. UM London ...

Moody Britain 2010: What can brands learn from the spending review?

of the brands and avoids the dangers of overt Nowism. Pulse @ McCann London - Follow Pulse at twitter.com/mccannpulse ...

The newspaper readership habits of young adults

head in The Independent s core area of London and the South East. Clearly free is attractive ... , but how easy it is to obtain. Titles such as Metro and The London Evening Standard have ...

Countdown to the spending review

, consumer experience, RAPP London ...

Using mobile for successful and innovative comms planning

Research from UM London shows that consumers are using their handsets to keep entertained...,000 nationally representative consumers. UM London ...

Moody Britain 2010: Putting the pieces back together

An in-depth look at the findings of the fourth wave of Pulse @ McCann London's state of the nation.... Pulse @ McCann London - Follow Pulse at twitter.com/mccannpulse ...

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