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Live: Thinkbox's 'TV Nation'

will share some of the changes that Britain has seen between the London Olympics of 1948 and 2012 10 ... Alps. With Simeon Adams, Partner at Goodstuff; Nikki Crumpton, Chief Strategy Officer at McCann London ...

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

message. The campaign, by JWT London, includes a humorous 60-second TV ad featuring a platypus character travelling across London explaining why it is a First Direct customer, including visits to a cafe ...

Top ten ads of the week

's/Carat 38 6 Ikea Mother/Vizeum 37 7 Ryvita Grey London/Maxus 35 ...

Why brands now approach sports sponsorship with caution

official timekeepers of the London 2012 Games. Remember when the giant countdown clock positioned ...

Why marketers are missing a trick by ignoring sensory perception

Over the course of three evenings earlier this year, 440 members of the public visited, what the organisers claim is the "world s first multi-sensory" bar in London s Soho, The Singleton Sensorium ... been shared within Diageo and internationally. Although this was a small experiment in London ...

Tesco's debut London catwalk attracts celebrity audience

at London Fashion Week venue Somerset House last night.

ICO: 'Consumers are not interested in privacy'

experiment using both NFC and QR codes with three independent merchants in North London. ...

Marketing Leader of the Year poll - only one day left to vote!

on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton....than 2m people tuned in around the world. And for London Fashion Week this spring, Topshop joined ... Nugent Former director of brand, marketing and culture, London 2012 The Nugent pitch As the lead marketer for London 2012, Greg Nugent oversaw marketing, brand management and culture as well as the "look ...

Next promotes top marketer Jane Shields to the board

The appointment, effective from July, marks the first time that marketing has been represented on Next s board since chief executive Simon Wolfson held a brand role in the 1990s. Shields joined Next in 1985 as a sales assistant in a London store, before working her way up to store management. She ...

Marketing Leader of the Year: The candidates - Greg Nugent

Greg Nugent, former director of brand, marketing and culture at London2012 talks to Elen Lewis...the success of London2012? What you can achieve if you combine two big things - a bold purpose ... trying to be better the next day. Our average satisfaction score on day one of London2012 was 86 ... and what did you learn from it? The relentless and intensity of London2012 taught me how far you can ...

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