to remove filtersWhy brands now approach sports sponsorship with caution
21 May 2013 | by Pete Davis
?" Hill Knowlton worked with Omega official timekeepers of the London 2012 Games. Remember when the ...
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BT signs up as first partner of Olympic legacy charity Join In
23 May 2013 | by John Reynolds
have questioned the commitment of London 2012 sponsors towards funding Olympic legacy projects ...
Marketing Leader of the Year poll - only one day left to vote!
16 May 2013
year. 3. Greg Nugent Former director of brand, marketing and culture, London 2012 The Nugent ...
Marketing Leader of the Year: The candidates - Greg Nugent
16 May 2013
Greg Nugent, former director of brand, marketing and culture at London2012 talks to Elen Lewis...the success of London2012? What you can achieve if you combine two big things - a bold purpose ...
Sir Keith Mills' umbrella sports marketing body faces axe
08 May 2013 | by John Reynolds
concerns. Separately, another Mills venture, the sports legacy charity from London 2012 called Sported ...
BP set for Olympic, Paralympic and Commonwealth Games sponsorship
30 Apr 2013 | by John Reynolds
2012 Olympics, which was widely seen as a success for the company. "BP did really well out of London ...
Nissan promotes British credentials with Team GB tie-up
25 Apr 2013 | by Alex Brownsell
automotive partner at London 2012. Nissan promised to also apply its performance credentials and expertise ...
In pictures: Marketing's launch party
24 Apr 2013
former London 2012 marketer Greg Nugent were among the guests gathered to celebrate the unveiling of the
British Athletics ramps up commercial proposition with new sponsors
16 Apr 2013 | by John Reynolds
London 2012 Games, British Athletics changed its sponsorship model from involving one overall lead ...
Lord Coe on delivering an Olympic legacy and attracting sponsors
16 Apr 2013 | by John Reynolds
Lord Coe and Jonathan Edwards talk to Marketing's John Reynolds about the London 2012 legacy and...legacy of the London 2012 Olympics both to the UK and wider world. Coe was joined on stage by ...
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