19 Mar 2012
Powerade, a sponsor of London 2012, is launching an on-pack promotion, giving away a Powerade
02 Nov 2011
digital outdoor campaign in the UK ?to promote the London 2012 Festival, a 12-week celebration of next...The ads, by McCann London, use the tagline "London 2012 is coming your way" and feature images ...
28 Jul 2010
McCann Worldgroup has launched an integrated marketing campaign to promote the London 2012...The campaign aims to inspire people to participate in London 2012 as volunteers, while also ...
26 Feb 2009
It is not hard to see why Make Britain Proud, the official four-minute Olympic bid film, produced by New Moon, won the Grand Prix at the recent IVCA awards with Daryl Goodrich picking up the Best Direction award.
The film is shot over the well-known track 'Proud', sung by Heather Small, lead singer...