IAB Engage: Microsoft to usher in 'new era' with $500m global marketing blitz
25 Oct 2012 | by Arif Durrani
reach more people than the London 2012 Olympics. The global launch of Windows 8 will include an ...
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London 2012 legacy charity launches first national campaign
25 Jan 2013 | by John Reynolds
Sported, the sports legacy charity from the London 2012 Olympics, is launching its first national
Arif Durrani: London 2012 ad blackout brings commercial Games into focus
18 Jul 2012 | by Arif Durrani
The start of the official advertising 'blackout' around this summer's London 2012 Olympics today
Facebook's Shields recalls Baird and says be 'big, bold and meaningful'
04 Jul 2012 | by Arif Durrani and Gemma Charles
2012 Olympics, Shields said she expected it to produce "some very interesting case studies about how ...
Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers
27 Jun 2012 | by Noelle McElhatton
It is as much a decision for a brand not to sponsor an era-defining event such as the London 2012
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
staging the London 2012 Olympics. A Locog spokesman said: Without our sponsors the Games wouldn t ...
Twitter rolls out first wave of UK brand pages
02 Feb 2012 | by Sarah Shearman
its tier-one sponsorship of the London 2012 Olympics, offering Twitter users the chance to win tickets ...
Cinema bids to defy doomsayers with new partnerships and platforms
22 Jul 2011 | by Nicola Clark
cinemas. Media agencies point to the London 2012 Olympics, where demand for tickets has far exceeded ...
Absolute Radio proposes £7m Olympic Facebook mosaic
11 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
Absolute Radio, the national music brand, has made a bid to the government to keep a London 2012
LOCOG seeks publisher for London 2012 Olympics brief
25 Aug 2009 | by Sarah Johnson
LONDON - LOCOG, the organising committee for London 2012, has put out a tender for the publishing contract to produce magazines, brochures and programmes to be distributed during the Games.
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