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Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers

It is as much a decision for a brand not to sponsor an era-defining event such as the London 2012

LOCOG seeks publisher for London 2012 Olympics brief

LONDON - LOCOG, the organising committee for London 2012, has put out a tender for the publishing contract to produce magazines, brochures and programmes to be distributed during the Games.

And in the real world... London 2012 Olympics, Amazon, Royal Mail, T-Mobile and more

market by signing up its Holiday Inn brand as a 10 million sponsor of the London 2012 Olympics. Source ...

 

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