to remove filtersLord Coe on delivering an Olympic legacy and attracting sponsors
16 Apr 2013 | by John Reynolds
legacy of the London 2012 Olympics both to the UK and wider world. Coe was joined on stage by ...
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BP set for Olympic, Paralympic and Commonwealth Games sponsorship
30 Apr 2013 | by John Reynolds
2012 Olympics, which was widely seen as a success for the company. "BP did really well out of London ...
Thatcher was 'very generous' towards sport, claims Lord Coe
10 Apr 2013 | by John Reynolds
Speaking to Marketing, London 2012 Olympics chief Lord Coe said: "The great thing that most people ...
Innocent sales rocket over 35%, says Britvic Soft Drinks Report
03 Apr 2013 | by John Reynolds
year-on-year value sales by over 35%, while Coke's sponsorship of the London 2012 Olympics failed to improve
Peter Phillips wants to bring equestrian sport 'to the people'
08 Mar 2013 | by John Reynolds
's equestrian team during the London 2012 Olympics where it topped the table with three gold medals has ...
Do we really get consumers?
07 Mar 2013
for society. "This can be a positive force, exemplified by the solidarity seen in the London 2012 ...
Glasgow 2014: the fight for Commonwealth Games sponsors
21 Feb 2013 | by John Reynolds
sponsors raced to associate themselves with another home event after the successful London 2012 Olympics...services director for the London 2012 Olympics. The American's challenge is to secure the 100m ...
Sir Keith Mills: Olympic legacy on the line
31 Jan 2013 | by Judy Attwell
work on the London 2012 Olympics, Sir Keith Mills set up a charity called sported in 2009, as an ...
London 2012 legacy charity launches first national campaign
25 Jan 2013 | by John Reynolds
Sported, the sports legacy charity from the London 2012 Olympics, is launching its first national
London 2012 delivered Brand Britain boost, claims government study
17 Jan 2013 | by Alex Brownsell
Britain's national "brand" perception has improved in the wake of the London 2012 Olympics
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