Olympics flamed: sponsorship experts give London 2012 Olympics the thumbs-down
01 Dec 2009 | by Ed Kemp
LONDON - Nearly 80% of industry experts believe domestic sponsorship of the London 2012 Olympic Games does not represent value for money.
Agencies vying for the London 2012 Olympics PR business have been asked whether they are willing to
LONDON - Nearly 80% of industry experts believe domestic sponsorship of the London 2012 Olympic Games does not represent value for money.
LONDON - McLaren Applied Technologies has signed a deal with UK Sport, English Institute of Sport and sportscotland Institute of Sport as well as GB medal winning teams to supply Formula 1 style technology to coaches and athletes.
LONDON - Royal Mail has launched Olympics-themed first-class stamps that feature images of sports that will feature at the London Olympicsand Paralympics.
LONDON - LOCOG, the organising committee for London 2012, has put out a tender for the publishing contract to produce magazines, brochures and programmes to be distributed during the Games.
LONDON - McDonald's has been linked as the official branded food outlet at the London 2012 Olympics
market by signing up its Holiday Inn brand as a 10 million sponsor of the London 2012 Olympics. Source ...
LONDON - The London Organising Committee of the Olympic and Paralympic Games has appointed McCann Erickson to handle advertising for the London 2012 Olympic Games.
LONDON - The London Organising Committee of the Olympic Games and Paralympic Games has awarded McCann Erickson its integrated marketing account.
2012 Olympics after agreeing a deal with the Game's organisers.