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08 Jul 2008
controversy, but last summer's furore over the London 2012 Olympics logo clearly demonstrates the power of ...
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London 2012 Olympics logo ineffective say marketers
22 Jul 2008 | by Nikki Sandison
LONDON - Almost three fifths of UK marketers have serious doubts about the effectiveness of the 2012 London Olympic logo, according to a survey by the Chartered Institute of Marketing.
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