Editor's Comment: One month to the Games and crunch time for London 2012 Olympics sponsor marketers
27 Jun 2012 | by Noelle McElhatton
It is as much a decision for a brand not to sponsor an era-defining event such as the London 2012
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London 2012 Olympics rules leading to 'watered-down' PR campaigns
16 Jul 2012 | by Sara Luker
The London 2012 Olympics is in danger of 'alienating audiences' as it bows to corporate backing
P&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
mark the 100-day countdown to the London 2012 Olympics.
Speedo UK seeks brand boost in run-up to London 2012 Olympics
25 Jan 2012 | by Elizabeth Pears
Speedo UK has shortlisted four agencies as it seeks to strengthen the brand's connection to swimming and watersports in the run-up to the Olympics.
Brand leaders predict little benefit from London 2012 Olympics
13 Jan 2012 | by Alex Brownsell
The majority of UK brand leaders do not believe the London 2012 Games will have a positive impact on their business, according to a survey.
Innocent eyes festivals return for London 2012 Olympics
22 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola is preparing to expand its Olympic marketing strategy to smoothie- and Veg Pots-maker Innocent Drinks, kicking off with the revival of the brand's summer festival.
Britvic hunts for consumer agency ahead of London 2012 Olympics
27 Oct 2011 | by Nikki Wicks
Soft drinks giant Britvic is plotting a PR offensive to promote its key brands ahead of the London 2012 Olympic Games.
Brands look for sports PR expertise in the run-up to London 2012 Olympics
31 Aug 2011 | by Nikki Wicks
Brands are increasingly demanding sports expertise from their PR agencies as the London 2012
Brands warned over risks of ambush marketing during London 2012 Olympics
28 Jul 2011 | by Lizzie Pook
Brands aiming to associate themselves with the London 2012 Olympic Games without official rights have been warned they run the risk of damaging their reputations if they do not work in accordance with the law.
Biggest-ever McDonald's planned for London 2012 Olympics
20 Jul 2011 | by Oliver Luft
McDonald's is to open its largest-ever restaurant at the 2012 London Olympics site.
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