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PepsiCo and Tesco sign up to label scheme, but Kellogg's stays away

19 Jun 2013 | by Gemma Charles

However, Kellogg's and Cadbury-owner Mondelez International, both of whom did not respond to requests for comment from Marketing, were notable absentees from the list of 26 brands (see full list below) agreeing to sign up to the scheme, which is the basis for a new Responsibility Deal pledge. Coca ...

What price trust?

29 May 2013 | by Greg Nugent

" would be pretty high on the list of things that drive our metrics. I think YouGov s research can help ...

Helen Edwards: 'Good enough' is fine for government agency roster

20 Mar 2013 | by Helen Edwards

process, which has reduced an original list of 80 candidate agencies to 10. Left out were some big names ...

ASA to force estate agents to clean up act over 'hidden' fees

06 Mar 2013 | by Matthew Chapman

the ire of the ASA by claiming the ad was "in line" with market practice and added that no agent listing properties on Rightmove disclosed admin fees within the listings themselves. It also claimed ...

Rolex named number one consumer Superbrand for second year running

25 Feb 2013 | by Ben Bold

running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third...that included Nicola Kemp, Marketing's head of features. The luxury watchmaker shares the list with an array ... more prominent in this year's list compared with last year s ranking. Kellogg s (ninth), Heinz (12th ...

Now is a not a time for resolutions, but actions

10 Jan 2013 | by Rachel Barnes

There is, however, a lot to be said for standing back and looking at a situation afresh. The Christmas break affords us that perspective. Change somehow feels inevitable at this time of year. This issue of Marketing is intended to help get you thinking, from our list of 13 bad habits to ditch ...

Counting down 2012's finest Marketing Moments

10 Dec 2012 | by Nicola Kemp

astonishing sky dive. To see our full list of Marketing moments click here . What was your marketing ...

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

06 Dec 2012 | by Nicola Kemp

No list of the industry's triumphs in 2012 would be complete without an examination

Power 100 Next Generation: The full list 1-30

13 Nov 2012 | by Rachel Barnes

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers in the UK today.

Government marketing: Decoding the coalition's new strategy

14 Sep 2012 | by Gemma Charles

hubs list so many priorities that, as one former COI senior executive puts it, this devalues it as a ...

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