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The week in marketing

manufacturers. Lenovo McLaren deal Lenovo has switched its Formula One sponsorship from the AT&T Williams ...

Lenovo switches Formula One sponsorship to McLaren Mercedes

LONDON - Lenovo is switching its Formula One sponsorship from AT&T Williams to Lewis Hamilton...Lenovo will announce the deal tomorrow but according to sources, the company will pay a similar ...

Olympic sponsors miss online opportunities

'Olympic Games' the highest ranked sponsor is Lenovo (40th) followed by GE (48th), with no other brands ...

Free Tibet protesters target Coca-Cola annual meeting

, Coca-Cola, Samsung and Lenovo, hold enough sway with the International Olympic Committee (IOC) to convince ...

Olympic Torch sponsors braced for four months of direct action

LONDON - Olympic Torch relay sponsors Coca-Cola, Lenovo and Samsung face a turbulent 120 days in

Branding: Design choice - Beijing 2008 Olympic Torch

. Design: Lenovo. ...

Samsung sponsorship boss Stemp exits

torch passes through London on 6 April, when each of its three partners - Samsung, Coca-Cola and Lenovo ...

Olympics sponsors face Torch protests in London

presenting partners, Coca-Cola, Samsung and Lenovo, which together spend an estimated 100m sponsoring the ...

Sport Industry Awards 2008 unveils shortlist

Yahoo!Eurosport The Lenovo Technological Innovation in Sport Award Chelsea Football Club - Chelsea FC ...

Kodak to end 100-year Olympic sponsorship tie

, Samsung, General Electric and Atos Origin. TOP partners Johnson & Johnson and computing giant Lenovo ...

 

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