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The absence of any brand loyalty means Dell is ripe for reinvention

struggled to hold its own in the face of competition from cheaper rivals, including China's Lenovo. Having ...

Music service Rara to run first global campaign

with technology brand Lenovo to have the service pre-installed on its Android and Windows 8 devices. It ...

Huawei builds UK marketing team ahead of major consumer push

presence in the UK this year include tech giant Lenovo, sports brand Li-Ning and clothing brand Bosideng. ...

Editor's Comment: China: the next marketing power

This is about to change as brands such as Tsingtao, Li-Ning and Lenovo scale up their global ...

The Chinese are coming

case study, below), those chosen went largely unrecognised. Chinese technology firm Lenovo is the ...

Lenovo eyes consumer appeal in UK campaign

Lenovo, the Chinese technology firm, is to launch its first UK consumer marketing campaign, as it..., with a market share of 12.2%. However, most of that success has come in China, where Lenovo makes about ...

Samsung unveils iPad rival Galaxy Tab

model this week, which does not have 3G capability. BlackBerry and Lenovo are also set to unveil their ...

Binatone beats Samsung and BlackBerry with budget tablet launch

planning the BlackPad; and Lenovo, with LePad. Binatone's launch is not without precedent. Amstrad ...

Tapping into tablets

With Samsung, BlackBerry, Lenovo and Acer among the electronics brands planning to take on Apple ...

Tech brands ready iPad rivals

. Samsung's Galaxy Tab could be unveiled as early next week. It will be joined by challengers such as Lenovo ...

 

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