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Customer publishing leagues: The rise of branded content

past two years of recession would have been it. However, if the figures shown in Marketing's league ...

MAGAZINE ABCs: Full league table of top 100 magazines

The top 100 magazines including publisher information and percentage of circulation actively purchased, according to the latest ABC figures.

MAGAZINE ABCs: Full league table of top 100 magazines

The top 100 magazines including publisher information and percentage of circulation actively purchased, according to the latest ABC figures.

Agency Performance Leagues 2010: Media agencies

AGENCIES - Top 50 league table MEDIA AGENCIES - Top 15 league table DIGITAL AGENCIES - Top 15 ...

Marketing's Customer Publishing League Tables 2009

This year's league table reveals a solid performance from the UK's top customer publishers, which..., but Marketing's annual league table reflects the continued resilience of the sector. Julia Hutchison ...

Marketing's Customer Publishing League Table 2008

With growth of £234m in two years, the industry is in rude health, as brands release the opportunity to talk directly to consumers in a compelling editorial environment across various media.

Marketing League Table: Media leagues

As the proliferation of media continues, the challenge for agencies is to identify the right mix of channels that will effectively hit the target audience. Fresh understanding of how people consume media is illustrating just how big a role digital now plays, leaving agencies scrambling to develop tools...

Marketing League Table: Digital leagues

This may go down as the year in which digital truly entered the mainstream. Online adspend rose by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend. This prodigious increase across display, classified advertising and paid search is reflected in the league tables,...

Marketing League Table: Customer publishing leagues

The past year has been one of growing momentum for the customer publishing industry following a slew of launches. With brands including Harley-Davidson, Virgin Media and Bang & Olufsen entering the market for the first time, publishing agencies have been building on the success of recent years. The...

Marketing League Table: Field marketing leagues

Field marketing remains a discipline split between experiential agencies and 'traditional' ones that supply staff for merchandising and audit activity. The former reported impressive growth figures, though their traditional counterparts continue to dominate the top of the table. Price continues to be...

 

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