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continue that relationship over time.' BUSINESS-TO-CONSUMER LIST OWNERS LEAGUE TABLE Rnk Company name ...
Rather than suppliers of raw data, research agencies want to become long-term strategic advisors to brands. But, at the same time, they are under increasing pressure to supply insight that can be instantly injected into business plans. Our latest leagues show which agencies are best placed to succeed.
While the market research industry is in good health, overall growth, especially at the top end, is flat. Market maturity has led to consolidation among the big agencies, although recent deals have spread to the middle ranks. The goal remains to move beyond data provision, to embrace the co-ownership...
Operating in a mature market, agencies are seeking growth by turning the data they collect into workable insights.
LONDON - For a full listing of Marketing's annual league table of the biggest market research
Online research offers a wealth of opportunities for those agencies prepared to exploit it.
Last week I reviewed the Interbrand/BusinessWeek global brand league table and concluded that...brand valuation league table that will directly challenge Interbrand's calculations. The system has ...
the research league table (Marketing, 17 August) was the company's gross income for that year.
?' EarthSpeak's Nation Brands Index, published last month, placed Britain fourth in the world league table ...
publish a league table that relegates the Czech Republic from third to last on the basis of a ...
