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Marketing League Table: Sales promotion leagues

11 Oct 2006 | by David Tiltman

A declining market for sales promotion has forced agencies to broaden their horizons to avoid being marginalised.

Mark Ritson on branding: Getting to bottom line of brand equity

08 Feb 2006

Last week I reviewed the Interbrand/BusinessWeek global brand league table and concluded that...brand valuation league table that will directly challenge Interbrand's calculations. The system has ...

 

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