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Sega launch

Sega PC is launching Sega Rally in the format this week. It will support the launch with a...Sega PC is launching Sega Rally in the format this week. It will support the launch with a ...

Bennigan’s launch

Bass Tavern s US restaurant chain Bennigan s has unveiled its launch ad campaign in the UK...Bass Tavern s US restaurant chain Bennigan s has unveiled its launch ad campaign in the UK ...

Wallis launch

Wallis, the women s clothing retailer, is bracing itself for a public outcry with the launch of...Wallis, the women s clothing retailer, is bracing itself for a public outcry with the launch of ...

McVitie’s launch

McVitie s this week launches a pounds 1m national television campaign for its Penguin chocolate biscuit brand, following a year of declining sales.

Madonna launch

Procter & Gamble has confirmed that Madonna will star in ads for a new range of Max Factor cosmetics called Gold. The brand will be available in the UK, Eastern Europe and East Asia but not in the US.

Benetton launch

Benetton is launching a new global corporate poster campaign showing the exotic fashions worn by Japanese teenagers. The advertising, unveiled in Tokyo on February 18, will break in the UK on March 8. The campaign was created by Benetton s creative guru, Oliveiro Toscani. They show young residents of...

Card launch

A jointly branded corporate charge card from business travel management company BTI UK, Hogg Robinson and Barclaycard has been launched. The card, issued in conjunction with Visa, will give companies a single management information source combining details of all business travel and entertainment expenditure.

Holiday launch.

First Choice has launched a new brand, Sunstart. Aimed at the lower end of the package holiday market, Sunstart will feature value-for-money properties.

Site launch

Business magazine The Economist has launched a new Web site, The Web Edition, at http://www. economist.com. It contains the full contents of each week s edition and a two-year archive of Economist articles. The service is free to subscribers of the print edition and is pounds 30 plus VAT for non-subscribers.

Sainsbury’s launch

Sainsbury s Bank has teamed up with Royal s DIY chain, Homebase.

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