JUST THE JOB
24 Jul 2007 | by Staff
develop new features. She also oversees promotional activity and recently handled the launch of Pogo in ...
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Competition in pay-TV market is alive and kicking
25 Jul 2007 | by Colin Grimshaw
of pay-TV rivals to Sky has ensured, by stirring up Ofcom, that Sky will be unable to launch a sports ...
Andrew Walmsley on Digital: There's no escaping online chuggers
18 Jul 2007
, they may be forced to give many times over. Perhaps someone will launch a charity for them. In the ...
Careers: How to get ahead in marketing: Size is every thing
18 Jul 2007
was the UK launch of Trident Gum earlier this year as a challenger brand to Wrigley, which held a 98 ...
Sector Insight: Sweet biscuits - Beyond the everyday
18 Jul 2007 | by Jane Bainbridge
wholegrains. This was a strategy adopted by United Biscuits in the 2006 launch of its McVitie's Fruitsters ...
Andrew Walmsley on digital: BBC iPlayer gets off to crawling start
11 Jul 2007
The long-awaited BBC iPlayer is to get its beta launch on 27 July. Knocking around in one form or...launch the platform, together with problems in securing the agreement of the independent production ...
Raymond Snoddy on media: C4's radio win will fuel funding gripe
11 Jul 2007
the equivalent of £25m in airtime to promote the launch of individual stations. Channel 4 is simply ...
Editorial: Don't be green about ethics
11 Jul 2007 | by Craig Smith, Editor
devastating effects of forest clear-cutting in British Columbia as well as taking note of the launch of a ...
Brand Health Check: Golden Wonder
11 Jul 2007
world over eat, with the launch of Pot Noodle. It now needs to rediscover that innovation. REMEDY ...
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