Search results for "Launch"

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The Brand Council case studies: Alexander McQueen

eyewear. More store openings and a perfume launch are to follow, and it is clear that Alexander McQueen is ...

The Demographic Shift - 10

-– more specifically the new Nirvana album and the marketing blitz that surrounded its launch. While not ...

BBC's favourite son returns to reinvigorate magazines

's monthly and BBC Magazines' most recent major launch, lost close to 10 per cent of its readers over the ...

Superbrands case studies: Kellogg's Corn Flakes

consumption. The launch of the 'Wake Up' campaign in 1999 has done just that. Initiated in early 1999 it has ...

Work within a brand vision

company." With the launch of Persil Aloe Vera in May, the Lever Fabergé marketing team was encouraged to ...

Why brand expression matters

voiceover or billboard isn't actively selling its virtues? We helped our client launch a line of fruit ...

Superbrands case studies: Taylor Nelson Sofres

launch traditional services in new markets, and innovative services in its traditional markets. In 2000 ...

Superbrands case studies: Carat

1996, and has already grown into one of the largest online operators in the UK. At launch, its focus ...

Superbrands case studies: J Walter Thompson

highlighted by successes such as the launch of the innovative, small-format Glamour magazine, whose monthly ...

Superbrands case studies: McCann-Erickson

was even featured on the front page of The Sun. In 1991, the television launch of I Can't ...

 

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