to remove filtersRory Godson - The discreet firefighter
15 Mar 2013 | by Alec Mattinson
we've been involved in.' It is a decade since Godson stepped away from Goldman Sachs to launch the ...
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5 things we learned from Mobile World Congress
15 Mar 2013 | by Kate Magee
highlights. 5. Not all launches go to plan LG had a pretty embarrassing launch at MWC, hampered by ...
The North beckons as Rigby & Peller aims to broaden its UK customer base
14 Mar 2013
?' The plan - Launch a strong, aspirational campaign - it is a given that the product fits well, but ...
Sector Insight (interactive): fruit juice, juice drinks & smoothies
14 Mar 2013 | by Jane Bainbridge
responsible for the Innocent Juice launch, and in 2012 he took on his current role. He began his career at ...
Campaign case study: Brandon generates interest in Explorer 9
08 Mar 2013 | by Francesca Rice
. It was accessible across multiple devices, exclusively in HTML5. A launch teaser to announce the ...
Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'
07 Mar 2013 | by Alex Brownsell
. According to Lloyd, the 'playfulness' of the launch ad is a nod to the 'Virgin-ness' of the airline, which ...
Sector Insight (interactive): deodorants and body sprays
07 Mar 2013 | by Jane Bainbridge
introduction of Lynx Attract aimed at women. Its launch was accompanied by one of the brand's typical ...
Campaign case study: Youngsters wowed by C4's Utopia series
04 Mar 2013 | by John Owens
commentators for its thriller series Utopia, driving viewers to the launch episode....broadcast. Results The launch episode pulled in an average audience of 1.1 million viewers ...
The FT: Times are a-changing
27 Feb 2013 | by Mark Banham
across the world and a Lunch with the FT book launch at Claridge's to celebrate this landmark year ...
The rising power of images
27 Feb 2013 | by John Owens
Instagram, Pinterest and Storify, and the recent launch of Twitter's Vine, show that pictures are thriving ...
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