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Why Channel 4 News' deputy editor Martin Fewell moved into PR

various positions including launch editor for BBC News 24 and deputy editor of the BBC Radio 4 bulletins ...

How should firms organise their global comms function?

service at Ketchum, says the group's recent work on the launch of the Philips 'hue', a phone ...

Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic

launch, he explains, is to continue to impress the brand's formidable ultra-fans ('custodians', as he ...

Alison Robinson - Balancing the scales of justice

thanks to a consumer launch run by her and the comms team that the ombudsman opened its phone lines to ...

Diary - World's longest dress

opening its first Apple store nine years after the London launch, but the city can now boast it hosted the...To mark the launch of Leeds' new shopping centre, Trinity Leeds, the agency enlisted the help of ...

Forward: If you emulate success, be mindful of context

fishing that it conveyed. Now, with the launch of its Brilliantbritainguide.com online magazine, this ...

Campaigns case study: All aboard in aid of tax justice

campaign, in particular MPs. Strategy and plan Before the Tax Justice Bus Tour launch, Christian ...

Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

backed the launch with a 300% increase in its marketing spend, and Morrison says that in the UK, sales ...

SXSW gets real

MakerBot 3D printer, opened SXSW with the launch of a home 3D scanner and the claim that we are entering a ...

The PR industry's favourite campaigns of last year

advancement in human flight. (Credit: Red Bull content pool) Project launch The project ...

 

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